When it comes to digital innovation, there’s a stark difference between the leaders and the laggards. In his book Leading Digital, George Westerman, Principal Research Scientist, Initiative on the Digital Economy for the MIT Sloan School of Management, illustrates the differences. Digital Masters lead differently, use technology differently, and outperform their peers in terms of revenue and profitability.
View this on-demand webinar to discover what sets Digital Masters apart and how to cultivate these capabilities to gain competitive advantage. In addition to practical advice, get inspired by companies successfully transforming their businesses—and industries—through digital innovation. You'll learn: