On-Demand Webinar:

Discover the Secrets of Digital Masters

When it comes to digital innovation, there’s a stark difference between the leaders and the laggards. In his book Leading Digital, George Westerman, Principal Research Scientist, Initiative on the Digital Economy for the MIT Sloan School of Management, illustrates the differences. Digital Masters lead differently, use technology differently, and outperform their peers in terms of revenue and profitability.

View this on-demand webinar to discover what sets Digital Masters apart and how to cultivate these capabilities to gain competitive advantage. In addition to practical advice, get inspired by companies successfully transforming their businesses—and industries—through digital innovation. You'll learn:

  • Three areas where Digital Masters focus investments for optimal impact
  • How to craft, implement and govern your organization’s digital vision
  • How IT and business leaders can work together to drive digital innovation

View On-Demand Webinar

Speakers:
George Westerman 
Principal Research Scientist
MIT Center for Digital Business
Derek Roos
CEO and Co-Founder
Mendix

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Mendix helps enterprises drive digital innovation. Our platform empowers customers to bring new products to market, digitize customer engagement, and automate unique business processes.

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