Executive Webinar On-Demand:

Communicating IT's Value to the Business

with George Westerman, MIT

This unique, interactive event features Dr. George Westerman of MIT's Center for Digital Business, and builds on ideas from his book, “The Real Business of IT: How CIOs Create and Communicate Value.” The interactive Q&A explores the “IT is a cost mindset” confronting CIOs -- how CIOs can do a better job communicating value and accomplishments rather than defending budgets and missed project deadlines.

George discusses how you can change your role from order taker to strategic partner by communicating about the right kinds of value at the right times.

About George Westerman

George currently leads the MIT CDB research portfolio on Digital Transformation, as well as other research projects. He also serves as faculty chair for the MIT Sloan course “Essential IT for Non-IT Executives.”

George’s work has won numerous awards. For example, “The Real Business of IT: How CIOs Create and Communicate Value” (coauthored with Richard Hunter) was named #1 Book of 2009 by CIO Insight magazine. “IT Risk: Turning Business Threats into Competitive Advantage” (also with Hunter) was one of CIO Insight’s Best Books of 2007. And “Digital Transformation: A Roadmap for Billion-Dollar Businesses” was named one of the top five thought leadership publications of the decade. He frequently contributes articles and blog posts to journals such as Sloan Management Review, Harvard Business Review, The Wall Street Journal, Forbes, and Organization Science.

Watch the Webinar On-Demand

About Mendix

Mendix Can Help Your Business:

Mendix helps enterprises drive digital innovation. Our platform empowers customers to bring new products to market, digitize customer engagement, and automate unique business processes.

Trusted By Top Brands

Brand Logos